About us

The Lovely Crumb is a woman-owned baking business and the proud home of Jane's Famous Fruitcake - a delicious flourless fruitcake made from an old family recipe. Handcrafted in small batches, it's the fruitcake for people who don't like fruitcake. Have a slice with your morning coffee or as a sweet treat after dinner. Anytime is a great time for fruitcake.

  • What's different about your fruitcakes?

    Jane's Famous Fruitcake is made without wheat, eggs or alcohol and while it's made with sweet ingredients, we do not add any additional sugar. We combine mixed fruits, tree nuts and a bit of dairy to create a taste that is out of this world. It's the fruitcake for people who don't like fruitcake.

  • Are Jane's Famous Fruitcakes gluten-free?

    Our fruitcakes are made without wheat and gluten, but they are baked in a facility that uses wheat in other products.

  • What is The Lovely Crumb?

    The Lovely Crumb is a curated, online marketplace for artisanal baked goods. It was founded in Sequoyah Hills, Knoxville, Tennessee in April of 2020 during the height of the pandemic. Inspired by Master Bakers from around the world, the founder transitioned a passion for baking and a love of learning into a successful e-commerce business.

  • Is Jane a real person?

    Yes, Jane is the mother of the founder of The Lovely Crumb. She created this recipe over 60 years ago, motivated by her grandmothers, Ella Loretta Cardin and Martha Jane Butler. Great southern bakers were they, but these ladies were old school and stuck to the fruitcake conventions of the day. Even back then, no one really liked fruitcake and only took a bite to be courteous. Jane wanted to make a different kind of fruitcake - one that everyone would love. And she succeeded!

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